Beinc marks 10 years with new brand identity and website

Brisbane design studio and brand consultancy Beinc has launched a refreshed identity and redesigned website as it enters its next decade. The update tightens the studio’s positioning around strategy-led, in-house design for clients in Queensland and beyond.

Why it matters: - Beinc is using its 10-year milestone to signal a sharper market position. - The rebrand aims to emphasize commercial outcomes, not just visual polish. - The redesigned website is meant to make the studio’s services and case studies easier for prospective clients to understand.

What happened: - Beinc launched a refined brand identity and fully redesigned website on 11 May 2026. - The studio is based in Brisbane and works as a multidisciplinary design studio and brand consultancy. - The new website is live at the company’s website. - Founder and Managing Director Hayley Birtles-Eades said the identity update was a deliberate step forward for the studio.

The details: - Beinc retired its long-running yellow colourway and yellow dot. - The studio replaced the lowercase “beinc” wordmark used since 2022 with a capitalised “Beinc” wordmark. - The new website reorganizes Beinc’s services across web design, logo design, branding, graphic design and broader agency work. - An updated “Our Work” section highlights recent project case studies. - The new visual system and user experience are designed to better communicate the studio’s strategic approach. - Beinc operates as a fully onshore, in-house design studio with no outsourced work. - The studio’s client portfolio includes Peninsula Group ANZ, Janus Electric and Nicole Slater. - Beinc’s work spans industrial technology, professional services and personal brands. - Birtles-Eades leads creative direction and has 26 years of design industry experience. - Beinc says its process combines research, strategy and design execution.

Between the lines: - The rebrand reflects a broader attempt to differentiate Beinc in a crowded design market. - The studio is positioning itself against design firms that focus mainly on aesthetics. - The new identity and website also extend Beinc’s pitch to clients across South East Queensland and nationally. - Beinc is leaning into a message that business outcomes and stakeholder management matter as much as design quality.

What's next: - Beinc will use the new identity and website to support future client growth. - The studio is expected to keep promoting its onshore, in-house model to businesses looking for measurable design results. - Beinc says the refreshed platform will help communicate its capabilities more clearly as it enters its next chapter.

The bottom line: - Beinc is turning a decade in business into a reset, with a more assertive brand and a website built to sell strategy-led design.